How to Select a Qualified Web Design Firm That Can Really Help Your Business Succeed Online | design web

As a business owner, you may be relatively “green” when it comes to online marketing. You will want to know the costs of establishing a professional website and running an internet marketing/Search Engine Optimization (SEO) campaign. Ultimately, you want know what your provider can guarantee in terms of their SEO service so you can have a better idea of what your return on investment (ROI) will be. With so many web design providers out there, it is very hard to find a qualified web design firm who can address both creating a professional website, and providing strong SEO services. In this article, I will share how to look for a qualified provider to get the most bang for your buck. Let’s get started.One, to make things easy for yourself, you’ll want to look for web design companies that provide full web services, including: web design, web hosting, online marketing/SEO, and website maintenance. This means that one company will be responsible for all of your website needs so you don’t have to be the “middle person” trying to communicate between multiple providers every time you need a change made to your website. With your time always at a premium, consolidating your web services with one provider is a smart move that will save you time and headaches in the long run. Full service web providers often have well-assembled teams who can deliver your projects and results on time. They also often provide faster and more reliable IT support, which is very important, because in today’s environment, slow IT support is an opportunity killer.Two, find a web design provider who specializes in custom website design. Today, many business owners often make the mistake of going with a provider who simply re-sells cheap website templates (which have been duplicated and resold thousands of times online). This means their website looks very similar to others. When a business owner founds a company, they try to come up with a unique name for their business, so when it comes time to showcase themselves and communicate with their customers online, their website should be attractive and original. Your website is the first thing customers will learn about you — so creating a site that’s similar to thousands of others is not a good move.Although a custom designed website often costs more than templates one, it will generate better response from customers. If you want your website to help your business make a good first impression with potential customers and build solid brand-name recognition, having a custom-designed website is key. Furthermore, to keep your initial costs low, you may be able to work out a repayment plan with your provider. Another option is you could possibly start out with a small website (2-5 pages) first and then as you gain more clients (and revenues/profits) you can grow your website. Again, your website is the first thing customers will learn about you, and customers’ first impression of you can make the difference between gaining new leads, or not; you want to start out your internet presence on the right foot.Three, look for web design provider that not only are knowledgeable about custom website design, but also about business development, management, and marketing. This knowledge will enable your provider to quickly learn about your business model, operation, and needs in order to come up with a smart strategy for success.In today’s competitive market, a custom-designed, beautiful website is not enough to optimize your website for maximum results. Just like in a car race, a beautiful looking race car will not provide a greater chance of winning a race; it’s the car that is well-optimized for performance (aerodynamics, engine, tires, driver, etc.) that has the best chance to win. Therefore, it is important to find a well-rounded provider with knowledge and experience that can look at your business from different angles, fully understand it, and come up with an optimal solution for success. When it comes to ensuring that your business stands out optimally online and among your competitors, there should be no cookie cutter approaches, but rather innovative and out-of-the-box thinking.Four, search for strong internet marketing companies that not only specialize in custom website design, but also in internet marketing/search engine optimization (SEO). Strong internet marketing companies are often those whose own websites are ranked in the top ten of a Google organic search for a number of competitive keywords like: Internet Marketing, Web Design Prices, Minnesota Web Design, Search Engine Optimization, etc.After you’ve narrowed down to a few providers that meet these criteria, ask them how long their SEO campaign will take, and what results they can guarantee to you. A skillful and knowledgeable SEO firm would know their competency, after researching the keywords for which you want to ranked in the top 10. They should be able to give you a certain guarantee for your SEO project – usually between 60-80%. This means if they SEO 10 optimal keywords for you, they could guarantee that 6-8 keywords will rank top 10 in a Google organic search, and they should only charge for the keywords that they successfully get into the top 10 for you when the deadline comes. The competitiveness of your selected keywords, age of your website, and other factors will determine how long it takes for the SEO provider to push your keywords into a top 10 ranking. On average, it usually takes providers between four and six months to get a SEO project done. It’s important to make sure your provider puts their guarantee in the contract for you from the beginning. If the provider is in another country, you should find out how the contract will hold up for you in case things don’t pan out well. If any provider doesn’t have a contract for you and cannot guarantee SEO performance for your project, run… don’t walk, away.As business owners and marketers, you want to know the cost of establishing a professional website, and market it effectively. Above are four important steps that will guide you while you compare qualified web design and SEO providers.

A Natural Homemade Diet for Your Pet Dog or Cat | Pets

THE NATURE OF THE WOLF (OR LION)If you were to put a small child in a room with a banana and a bunny, it is very likely they would eat the banana and play with the bunny. If you were to do the same with a cat or dog, I can guarantee they would make a very different choice. Our pet dogs and cats are instinctively carnivores. The cat is in fact an obligate carnivore, meaning they must have a very high percentage of meat in their diet to function in a healthy, vital manner. Dogs can handle a higher percentage of plant matter in their diet than cats, but they still require a large proportion of animal tissues, including meat, organs and bones, in order to thrive.THE PERFECT CARNIVOREBoth cats and dogs have the anatomical and physiological make-up of a carnivore. In fact, cats are sometimes described as ‘the perfect carnivore’ as their whole being is geared for hunting and consuming prey. They are genetically extremely similar to their wild counterparts, and their digestive tract is geared to eat a natural prey diet similar to their wolfish or wild cat ancestors.The digestive system of a carnivore, including the teeth, stomach and gut, is very different to ours. The incisor teeth at the front are there to grab, hold, scrape and cut. The purpose of the large fang teeth is to grab, hold and tear. The molars crush. The jaw is a hinge joint, meaning there is no sideways action, so dogs and cats cannot grind their food like we can. They have no chemical requirement to do this, as their saliva lacks digestive enzymes and instead acts merely as a lubricant enabling them to swallow chunks of food whole. All these teeth in this powerful, muscular jaw are designed to grab, hold and tear prey, and cut it into chunks just small enough to swallow. Dogs that ‘wolf’ their food down do not lack manners, but in fact are eating in the most natural, canine-appropriate way.Once the food reaches the stomach, enzymes and strong acids are released that excel at digesting proteins and fats. The food spends a much longer time in the stomach than for omnivores and herbivores, and the stomach acid does a great job killing off any pathogens and breaking down animal flesh, fat and bone. The dog’s stomach secretions are very acidic, so they can handle bones that have been buried for a few days, or meat that to us may appear slightly ‘off’. Bacteria, including salmonella, E coli, and other food-borne pathogens, will not survive in such an acidic medium. Cats also have very acidic stomach juices, but have evolved as self-reliant hunters, and spend much of their day hunting down fresh prey, so prefer their meal freshly ‘killed’, rather than cold from the fridge, or a few days old.From the stomach, the food then passes into the intestines, where more enzymes are produced, and the food is broken down into tiny particles for absorption, transportation and assimilation around the body. The intestines of a carnivore are very short compared to those of humans and most other animals, and the food passes through the intestines very quickly. They are designed to excel at assimilating animal fat and protein that is mostly digested by the stomach, but their capacity to handle foods that require fermentation, including vegetation, carbohydrates and fibre, is very limited.THE NATURAL CANINE DIETA dog in the wild would likely eat like this:Monday – Feeling energetic today, might go hunt down some prey. Ooh, that’s a tasty deer, I’ll go round up the pack and hunt him down. Stalk, target, run, chase, catch, success! Yum, tasty innards, wow, yummy digested grass and stuff in the tummy, mmmm, a bit of spleen and liver, okay, full now, let’s cache this and come back tomorrow.Tuesday – Woohoo, still have yummy deer to eat today, mmmm, scrape some meat off his bones, yum, kidneys, oooh and a little bit of fat. Woah, full again, need a drink, will come back tomorrow to finish him off.Wednesday – Yay! Still have deer to eat. Ooh, raw, meaty bones to chew, yum, yum, yum, oh and some tendons and a bit of sinew, soooo good, I’m in heaven. And my teeth feel so clean!Thursday – Might go check that deer carcass again, oh hello, still have some bones and a bit of meat left here, ooh and some brains, my favourite! Yum, yum, now where’s that waterhole?Friday – Ah shame, finished that deer off yesterday, what to eat today? Oh look, a bird’s nest, yum, I love raw eggs, and look, some berries on the ground over here, might snavel them up before anyone else finds them, oooh, and some horse poo yippee!Saturday – Slim pickings today, oh hang on, just spotted a little rabbit, might chase him down and eat him, stalk, target, run, chase, catch, success! Yummy bunny, so gourmet, not so keen on all the fur though.Sunday – Not much around today, feeling a bit lazy, might just chew a bit of grass then lie down here and have a little rest. Nice gentle breeze, warm sunshine, comfy grass, ahhhhh, bliss.So we can see that, left to their own devices, dogs naturally eat quite a varied diet, incorporating raw animal flesh, organ meat, raw bones, some plant material in the form of stomach contents of their prey, and some scavenged or foraged fresh or decaying animal or plant matter. The natural diet of the wild feline is somewhat similar, however they prefer their prey fresh and tend to eat the small animals they catch entirely in one sitting.Now the question is how do we mimic this for the modern urban pet?In an urban situation, it is rather unpractical to allow your cat to prey on mice, lizards and small birds for their daily ration, or to send your canine friend out to hunt for rabbits. We can, however, source the building blocks of their natural diet in order to provide them with the essential elements they need to live a long, healthy life. This is one of our many responsibilities as pet owners.NATURAL DIETS FOR URBAN PETSAlthough you may be used to simply opening a bag or tin of pet food and spooning out your pet’s ration, providing a homemade pet food diet consisting of natural, nourishing ingredients is easier (and cheaper!) than you may think. Our pets simply need raw meat and bones, organ meats, and some plant matter presented in a ‘pre-digested’ form (ie blended or pulped).NATURAL PET FOOD INGREDIENTSWhen feeding a natural diet, we should be aiming to mimic the relative proportions of muscle meat, edible bone, organ meat and plant matter that the dog would naturally obtain if they were able to exercise their hunting and scavenging prowess in the wild.For your canine friend to thrive on a natural, homemade diet, the following constituents must be present:• Raw meaty bones• Raw organ meats including liver, heart and kidney• Raw plant matter, including sprouts, grasses and leafy greens• Raw ‘extras’, such as whole eggs and fishIt is important to feed these components in the correct proportions, which can depend on your pet’s age, health status and unique nutritional needs. To ensure optimum balance of a natural homemade diet, I recommend a nutritional consult with a Holistic Veterinarian. Many pets are transitioned to an inappropriately balanced natural diet if this advice is not sought out.WHY TRANSITION TO A NATURAL DIET?Your pet seems happy and healthy eating a commercial pet food diet, so why change?It is likely that the pet food you are feeding could be compared to sawdust from a nutritional perspective. As a Holistic Veterinarian, I have witnessed all too frequently the damaging effects of commercial pet food diets on our pets, including my own geriatric cat a few years ago. (See my article “The Perils of Commercial Pet Food – A Personal Encounter”) Pets fed commercial pet foods that are lacking in necessary nutrients and filled with inappropriate ingredients are more prone to health issues and degenerative disease including:• Poor skin/coat health with a tendency to suffer from recurrent skin infections and allergies• Poor gastrointestinal function with recurrent episodes of gastrointestinal upset, diarrhoea, vomiting, and/or pancreatitis• Poor stool quality – often smelly, too large, too frequent and too soft• Dental disease with bad breath• Hyperactivity and other behavioural issues• Obesity• Diabetes• Cushing’s Disease• Arthritis• Epilepsy• Arthritis• Liver disease• Kidney disease• Low energy and vitality levels• Shorter life-span• Sudden tragic death (such as from the pet foods contaminated with melamine involved in the 2007 pet food recall)Since commercial pet foods became widely available only a few decades ago, the veterinary profession has witnessed an exponential increase in these types of health issues in our pet dogs and cats. Poor breeding practices, polluted environments, overuse of chemicals and stress and boredom all have their parts to play too, but certainly poor diet is one of the major contributors.MAKE THE CHANGEIf you transition your pet to a natural diet, either 100% homemade, or including a proportion of high quality, carnivore-appropriate, natural pet food, such as K9 Natural or Ziwi Peak, you will most certainly notice numerous health benefits. Your pet will display exceptional health, be resistant to many of the health issues and diseases that plague our modern pets, and live a long, healthy life full of vigour and vitality. This is their right, and it is our duty as pet owners to make it possible.